Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Shaun Waso, Founder of 16-hrs For Life, located in Cape Town, South Africa.

What's your business, and who are your customers?

We help people reverse type-2 diabetes through nutrition and fasting.

Tell us about yourself

I needed to lose weight. I successfully implemented a healthy eating strategy and now help other people do the same. I love to see people finding their health again. To see people find their freedom from lifestyle diseases like obesity and diabetes.

What's your biggest accomplishment as a business owner?

Saving people's lives and figuring out a way to do it at scale.

What's one of the hardest things that come with being a business owner?

Figuring out how to reach others with your message.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find your market first, talk to your market and then design your solution around your customer. Too many people come up with an idea and then go look for a customer.

Is there anything else you'd like to share?

Launching your own business is tough, but if you succeed, the sense of achievement is amazing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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