Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Michelle Tirmandi and Claudia Marion, Founders of Kite, located in Toronto, Canada.

What's your business, and who are your customers?

Kite Sparkling Adaptogenic Teas!

Kite was created with a mission dedicated to helping people use the healing wisdom of plants towards finding more balance & well-being in their lives. Each blend is Steeped In Goodness™, using 100% USDA certified organic functional botanicals. Current flavors include Rise Moringa Lemon, Align Tulsi Hibiscus, and Unwind Ashwagandha Orange. They each contain zero sugar or sweeteners, are Keto, Paleo, and are Whole30 Approved!

Tell us about yourself

Co-founder Michelle's background is as a teacher and holistic nutritionist, and co-founder Claudia's background is in CPG and functional foods. We both are mission-driven to help people harness the wisdom of plants and find more balance & well-being in their lives.

What's your biggest accomplishment as a business owner?

We are so proud of so many little accomplishments. But one major accomplishment was being recognized as the best beverage of the year by Bevnet during our launch year (2020!) amid a global pandemic.

What's one of the hardest things that come with being a business owner?

There is never a day off. It's both a blessing and a curse when you love what you do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Create time to gain perspective.
  2. Trust your gut/ intuition.
  3. Surround yourself with people that are much smarter than you are.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.